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Year 12 Visual Communication and Design Units 3 and 4

Overview

Visual Communication Design is an ideal study to undertake if you enjoy designing two dimensional messages and interactive experiences and three dimensional places, spaces and objects.

In Unit 3 you’ll explore the different fields of design practice messages, objects, environments and interactive experiences and analyse how designers in these fields create designs for different audiences and purpose/s. You’ll choose two contemporary designers from your chosen field/s of design practice and produce a visual report comparing their work and practice.

You’ll also investigate how different methods, media, and materials are used to produce visual communications for specific purposes and audiences and how designers create specific effects using the design elements, design principles and gestalt principles of visual perception. 

You’ll also create your own design project where you’ll use the double diamond design process to discover, define, develop and deliver two distinctly different design outcomes for a real or imagined client.  You’ll begin this design process in Unit 3 and continue for the remainder of Unit 4.

Your design process work for your own design project will be documented in a folio for assessment. You’ll also share aspects of your design process with other visual communication design students for feedback during a critique (Unit 3) and a Pitch (Unit 4).  These sessions will be conducted online.

Who is it for?

This subject is suitable for students who like to draw and create designs for specific audiences and purposes using varied digital and manual techniques. Students wishing to create 2D and 3D art directed by themselves should select from the Art subjects.

Students interested in designing messages (web/graphic/illustration/package, etc.) objects, (products, furniture, fashion, etc.) environments (architecture/interior/landscape) and/or interactive experiences (mobile apps, etc) would find this study beneficial. 1:1 made objects are not required. Students wishing to produce furniture or clothing, should select Product Design Technology.

What do you do?

  • A visual report comparing two contemporary designers
  • A test on how different designs and how methods, media, materials, design elements, design principles and gestalt principles of perception are used by designers for different purposes.
  • A written design brief outlining two distinctly different design outcomes
  • A folio documenting your discover, define, develop and deliver design process for two distinctly different design outcomes
  • A critique and pitch sharing session with other visual communication design students for feedback on aspects of your design
  • Two distinctly different design outcomes
  • Exam revision activities

What skills do you need?

  • Previous drawing and design skill is helpful.
  • Good time management and ability to work independently.
  • Previous experience with digital design software applications.

What skills do you develop?

In this study you’ll gain skills in;

  • using a human centred design process to design for specific purposes and audiences
  • using convergent and divergent design thinking skills to create ‘good’ designs
  • identifying and describing ‘good designs’
  • producing finished designs for presentation to a client
  • drawing to develop and document design options

Requirements

A range of traditional media and materials for manually produced drawing and design work (such as pens, pencils, markers, papers, card, etc).

Design software to produce 2D and/or 3D designs.

Things to think about

Students working towards a high ATAR score should allocate at least 6 hours per week to complete coursework. All students will be required to keep an ongoing digital folio of their work online. Traditional work will need to be scanned/photographed to a high quality and imported into the digital folio template.

Copyright compliance is essential when collecting research. Having a reliable way to keep track of the websites you have accessed imagery from is important for compliant referencing.

Things you can do now

Things to have a look at

Olivia Harrison (VCD 2022) A3 greylead pencil visualisation drawing of original Toy Design

 

Penny Jones (VCD 2022) Unit 4 SAT Pitch Presentation.

 

 

Aleena Gutszmit (VCD 2021) Unit 4 SAT Final Presentations.